More and more people have turned their passion for video games into their jobs thanks to eSports. Video game competitions have gained fervent popularity, in addition to experiencing accelerated viewer growth due to the pandemic. Some of the most famous video game companies created the hashtag #PlayAppartTogether, thus starting an initiative to encourage socialization through video games to prevent the spread of the virus.
That sport is one of the largest entertainment industries is nothing new, what is relatively new is that electronic sports have joined the cause. As you well know, any industry that enjoys rapid growth in consumption and popularity is a new business opportunity.
If you would like to specialize in the world of sports business, the double Master’s Degree in Management of Professional Sports Entities and Clubs and Sports Marketing is an excellent option to train in this sector.
What are eSports?
Although it is a new term, it is not so far from what we commonly know as sports competitions. Indeed! Now we can compare electronic sports competitions with conventional sports: football, basketball, tennis… And as with these sports, the modalities are infinite.
Competitions are broadcast live, online tournaments are held that can last days and weeks, and events are organized that you can attend to see the players compete in person… As you can see, there are many ways in which this sport manifests itself. electronic.
On the other hand, although many video games are suitable for competitions, the most popular are:
- dota 2
- League of Legends
- Fortnite
- Counter-Strike
- Overwatch
These 5 video games are capable of bringing together thousands of people, either as an audience in a stadium or as spectators of a live broadcast.
The eSports business
The electronic sports competition industry moves a whopping 27 million euros annually, a figure that has no intention of decreasing, quite the opposite. Where does all this money come from? Below, we will do a small breakdown so you can see how this industry can be so successful.
You just have to look at the number of people who consume this type of content, for example, on Twitch, the leading streaming platform, the most consumed category is video games. Streamers like Ibai, AuronPlay, and Rubius bring together thousands of viewers every day who dedicate part of their free time to consuming their content. And as you well know, where there are viewers, there is advertising.
We must not forget about YouTube, a platform on which those with the most subscribers have video games as their main category.
Advertising is one of the main sponsors of this industry through its multiple forms: product placement, advertisements before, after, and during broadcasts, sponsorships, collaborations … In fact, during tournaments and competitions, even small advertising inserts are made. in the elements of the video game in question, for example, the case of League of Legends and Magnum. Another example is the equipment that players use in competitions: screens, keyboards, and chairs from big brands in the gaming sector.
On the other hand, there are public subscriptions and ticket purchases for tournaments, even though they are modest prices, being an industry consumed by millions of people, the sum ends up being significant.
Types of business in the eSports market
If you want to be part of this world and take advantage of the best time to bet on eSports, here are some of the business possibilities that this industry offers:
- Creation, purchase, and management of equipment.
- Marketing, communication, public relations, and event organization agencies focused on this sector. As well as, the creation of content on social networks, management of match broadcasts, video editing, and negotiation with collaborators and sponsors.
- Manage the legal and administrative parts of the teams.
- Development and creation of video games, software, and hardware.
- Invest in stocks, there are already many video games that are listed on the stock market and, as they say, they are in full ‘boom’.
As you can see, it is a broad industry in which you can move in various branches. But remember, if you want to be part of the esports business, you must train and expand your knowledge in the field to be guaranteed success.
What will you learn in this master’s degree?
Our training offer has qualifications that aim to provide the student with all the knowledge required in the field of sports, its management, and its direction.
On the one hand, with our Master’s in Management of Sports Entities and Clubs, you will specialize in everything that management planning and management refers to. You will know what state laws govern this sector so that you can always act within the legal framework and you will also learn to carry out strategic planning in the various fields in which it is required. In short, you will obtain the basis you need to know how to properly manage a sports entity.
What concepts will you study?
On the other hand, you will obtain complete training in sports marketing. As you well know, marketing is essential for any company, especially for those that operate in a digital environment. Throughout this article, you have already seen the importance of good advertising management for achieving economic objectives. In this part of the master’s degree, you will delve into the sports market, learning about its policies and acquiring the necessary tools to carry out good research and market analysis. At the end of your training, you will be able to create a marketing plan from scratch, including its design, application, and evaluation of results. You will also obtain the necessary notions to organize a successful event, taking into account everything that this entails.
Finally, explicit training in the world of eSports cannot be missing. You will learn in-depth what the business models of this sector are and what the market possibilities are with the greatest chance of success. You will also specialize in the social media environment since it is one of the fundamental pillars of eSports: you will learn to create strategies, segment the public, importance of Twitch in the sector…
As we have been saying, advertising and sponsorship are the driving forces behind this industry economically speaking. That is why you will enjoy two didactic units focused on the phases of sponsorship and its regulation, advertising formats and strategies, and much more.
