Sports campuses are very important for boys and girls to play sports in a more fun and familiar environment. We are not saying anything new if we say that sport is essential for the physical and psychological development of children, which is why events and activities like those offered in these spaces are so important.
Therefore, when the holidays arrive, one of the great options valued by parents for their children to spend part of their time is sports campuses. Parents do not want to leave their children on just any campus, rather they will look for features or activities that they believe will be more enriching for their children.
Among these characteristics is also trust in the organizer or in the campus itself. Hence, many times, it is athletes who are the visible face of the campus, associating their image, their values, and those of the sport with that same event.
If you are thinking about organizing a sports campus, or you already organized one and want to promote it, we will tell you some important points below.
4 keys to organizing a sports campus
Choice of space
One of the most important points, and one that can be decisive, when it comes to organizing a sports campus and whether parents decide to take their children is, without a doubt, the place where it will be held.
In this sense, it is important to take into account the facilities that can be counted on, as well as the environment and its accessibility. In this sense, it is important to take into account the facilities because they will determine, to a large extent, what activities will be able to be done. As many sports campuses are held in summer, a plus point is having a swimming pool, as it will help children cope better with the heat and enjoy fun moments.
The environment is also very important since it will help you break the routine for at least one day by scheduling an excursion. So is accessibility. While it is true that many campuses have their mobility service, with shuttle buses, many others do not. Therefore, it should be a space where parents can easily go to drop off and pick up children.
Schedule and activities
Another aspect that can be decisive when establishing how to organize a sports campus is the schedule, since it is one of the key points for parents. In this sense, several factors play a role, such as the availability of the facilities or the monitors to be able to establish it.
However, it must also be taken into account that it is good for parents to have their children participate on campus to better balance their work and childcare.
As for the schedules, you must first decide if it will be held only in the mornings or throughout the day, it will also mark the activities that will be carried out. Although the campuses are normally morning, it must be taken into account that, if it is a full-day campus, other factors must be taken into account such as organizing the entire meal issue or managing human resources for a longer period.
Regarding activities, it is important to first decide on the schedule and then establish the activities that best suit you. Obviously, sport will be the focus of the activities, but you can go further with activities in English (or other languages) creative activities, and even some talks.
It is important to schedule activities on time and follow the plan. The activities that will be carried out are also one of the great attractions for parents (and children) to want to participate on your campus. At this point, as there are factors that we cannot control such as the weather, the ideal is to have several activities in the bedroom in case one could fail.
Campus Communication
Once we know where and what we are going to do, another fundamental factor is to communicate the campus celebration to generate interest and get parents to sign up for their children.
Internet presence is important, therefore, it will be necessary to create the official campus website, with all the information, as well as profiles on social networks. On the website, it will be essential to search for SEO positioning with the keywords with which we want potential clients to find us. You can also use advertising on social networks, with a highly segmented filter of people with children.
Another aspect that we must try to develop is communication with the press, especially with the local media where the campus is held. This will allow you to be known to a much larger audience and gain a reputation and brand image.
At the marketing level, you can follow recruitment strategies by offering discounts to associations, schools, sports clubs…
Use of technology on campus
Finally, it is worth highlighting the use of technology as a determining factor when organizing sports campuses. Technology allows for almost comprehensive support on campus and a multi-level basis.
First of all, the campus must use technology to integrate the registration process within the same official event page. Not only that, but it also offers information about these registrations to be able to analyze the results of the campaigns and actions that have been undertaken.
On the other hand, there are sports campus management platforms that, simply, allow the organizer to carry out actions and have greater control over what happens on their campus. In addition, parents can have an app in which they can know what their children are doing, download photographs, communicate with the monitors…
Another of the determining factors of the use of technology on sports campuses is that it allows greater control of children, being able to store, in NFC bracelets, information about the children themselves, such as if they are allergic to something or if they have some type of problem. of health that must be taken into account. This allows children to be in a much safer and more supervised environment. Also, the information of the person who is going to pick up the child can be encrypted on the NFC bracelet, controlling the pick-up of the children.
